Keller Williams Ignite Practice Exam

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Before posting on social media, you should know which rules?
Correct Answer:
Fair Housing rules
Explanation:
The key idea is Fair Housing compliance. When you post real estate content, you must avoid any language or imagery that could be read as favoring or discriminating against people based on protected characteristics (like race, color, religion, sex, national origin, familial status, or disability). Social media posts reach broad audiences, so even subtle cues can run afoul of the law. To stay compliant, use neutral, inclusive language and consider including an Equal Housing Opportunity statement in your ads as appropriate. While privacy laws (how you handle personal data), tax regulations, and general advertising rules are important, the rules most directly enforced for housing postings are Fair Housing rules.

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