Keller Williams Ignite Practice Exam

In the Lead Generation Funnel, the 'Agreements' stage corresponds to which status?

Active Under Contract Closed Pending

Correct Answer:

Active

Explanation:

In this funnel, the Agreements stage represents an active, ongoing engagement with the client. Having a signed or formal agreement puts the relationship in motion, so the client is considered an active part of your business process. That’s why the corresponding status is Active. Reflecting on the other statuses helps place this stage in the flow: Under Contract usually refers to the contract already being in effect within the transaction and moving toward fulfillment; Pending often indicates a contract awaiting contingencies or final approvals; Closed means the deal has been completed.

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