Internet Of Things (IOT102) Practice Test

CRM stands for Customer Relationship Management, which is about how a business manage interactions with customers throughout their lifecycle. It’s both the philosophy and the technology that bring sales, marketing, and customer service together so you can track who your customers are, what they’ve bought or asked for, and how they’ve been engaged. The goal is to build better relationships, improve satisfaction and loyalty, and ultimately drive more sales. In practice, a CRM system stores contact details, track communication history, manage sales opportunities, log service requests, and coordinate marketing campaigns, giving a single view of the customer. The other terms aren’t used in the same sense: they would suggest managing research activities or measuring research results about customers, rather than actively managing the ongoing relationships and interactions across touchpoints. In IoT contexts, a CRM helps connect device usage and service needs to individual customers, enabling proactive support and personalized experiences.