Internet Of Things (IOT102) Practice Test

A message offering a free biscotti with any purchase illustrates which marketing approach?

Permission marketing Customer relationship management Location-based advertising M-commerce

Correct Answer:

Customer relationship management

Explanation:

Strengthening customer relationships through incentives to encourage repeat purchases is at the heart of customer relationship management. CRM focuses on ongoing interactions with customers, using offers and rewards to keep them engaged and loyal. A message that offers a free biscotti with any purchase is a loyalty-style incentive aimed at rewarding customers and encouraging them to return, which directly supports building a long-term relationship with the customer. While permission marketing, location-based advertising, or m-commerce each have their own uses, this scenario centers on fostering ongoing engagement and loyalty with existing or potential customers, which is why it fits CRM best.

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