III IC-88 Practice Questions - III IC-88 Marketing And Public Relations Exam

Which feature most characterises rural insurance markets in India for marketing planners?

Uniform high digital literacy and dense branch networks everywhere Dispersed populations, seasonal incomes, lower formal literacy, and limited access to conventional urban channels Identical buying behaviour to metro high-net-worth customers No regulatory interest in rural penetration

Correct Answer:

Dispersed populations, seasonal incomes, lower formal literacy, and limited access to conventional urban channels

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