IIBA-CBDA Practice Questions - Certification In Business Data Analytics Exam

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An organization wants to understand whether a new marketing campaign increased sales. What is the BEST way to frame this as a testable hypothesis?

The campaign will improve brand awareness among target customers Sales revenue in the post-campaign period exceeds pre-campaign revenue by at least 10% The marketing campaign was successfully implemented on schedule Customer satisfaction scores will improve after the campaign

Correct Answer:

Sales revenue in the post-campaign period exceeds pre-campaign revenue by at least 10%

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