IIBA-CBDA Practice Questions - Certification In Business Data Analytics Exam

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A data analyst is asked to investigate why customer churn increased last quarter. Which type of analytics approach is MOST appropriate to start with?

Predictive analytics to forecast future churn rates Diagnostic analytics to identify root causes of the churn increase Prescriptive analytics to recommend retention actions Descriptive analytics to summarize overall churn statistics

Correct Answer:

Diagnostic analytics to identify root causes of the churn increase

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