ICDL Digital Marketing Practice Questions - ICDL Digital Marketing (ICDL Foundation) Exam

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Which of the following is a primary advantage of digital marketing over traditional marketing channels like television or print media?

Higher cost requirements for starting small campaigns Real-time tracking of audience engagement and return on investment (ROI) Strict reliance on one-way communication with the audience Complete exemption from consumer privacy laws and regulations

Correct Answer:

Real-time tracking of audience engagement and return on investment (ROI)

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