Google Ads Search Certification Practice Exam

Which match type is defined as showing ads based on exact keywords and close variations?

Broad Match Phrase Match Negative Match Exact Match

Correct Answer:

Exact Match

Explanation:

Exact Match focuses on showing ads for the exact keyword you bid on and only close variations of that exact term. It’s the most precise match type, so your ads appear when someone searches for the exact keyword or very close variants, such as misspellings or minor wording changes that convey the same intent. This keeps your ads highly relevant and usually reduces wasted spend. Broad match would cast a wide net and show for many related queries, phrase match would include the exact phrase with additional words around it, and negative match is used to exclude terms.

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