ESA Certified Security Salesperson (CSS)

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A small business owner tells a salesperson, 'I've never had a break-in, so I don't think I need a security system.' Which of the following is the most effective response to address this client's perception of risk?

"You've been lucky, but your luck could run out at any time." "A security system is a proactive investment in risk management, designed to prevent the first incident, not just react to one." "Our systems are very affordable, so the cost is minimal even if nothing happens." "I can show you crime statistics for your neighborhood to prove you are at risk."

Correct Answer:

"A security system is a proactive investment in risk management, designed to prevent the first incident, not just react to one."

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