DMI Certified Digital Marketing Specialist – Search Marketing (CDMS-SM4.0) [sem]

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An advertiser in position #1 has an Ad Rank of 40. The advertiser directly below them in position #2 has an Ad Rank of 24. If the advertiser in position #1 has a Quality Score of 10, what will their actual cost-per-click (CPC) be?

$$4.01 $$2.40 $$2.41 $$4.00

Correct Answer:

$$2.41

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