Dipl. Verkaufsleiter HFP Practice Questions - Dipl. Verkaufsleiterin Verkaufsleiter Mit Eidgenössischem Diplom Exam

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When designing a multi-channel distribution strategy where both direct online B2B webshops and specialized brick-and-mortar trade dealers operate concurrently, what is the most effective mechanism to minimize destructive channel conflict?

Differentiating product assortments, implementing transparent dual-pricing policies, and granting dealers referral commissions for online fulfillment Strictly prohibiting trade dealers from conducting any digital marketing while undercutting dealer prices on the direct webshop Mandating that dealers purchase all unsold inventory at list price while reserving high-margin products exclusively for online channels Terminating all independent dealer agreements and shifting entirely to unauthorized open-market wholesalers

Correct Answer:

Differentiating product assortments, implementing transparent dual-pricing policies, and granting dealers referral commissions for online fulfillment

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