CSEP Practice Questions - Certified Special Events Professional Exam

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A corporate client says the goal of their product-launch event is to 'increase market awareness.' What should the CSEP do first to make this actionable?

Book the largest available venue immediately Translate the goal into specific, measurable objectives such as press impressions, leads captured, or social reach Select a theme and begin ordering decor Negotiate the AV contract before defining outcomes

Correct Answer:

Translate the goal into specific, measurable objectives such as press impressions, leads captured, or social reach

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