CPN CPE CIS Practice Questions - CPN CPE - Computer Information Systems (CIS) Track (Nigeria) Exam

Which of the following describes the strategic goal of a Customer Relationship Management (CRM) system?

To manage employee payroll and benefits distribution. To track inventory levels in warehousing operations. To automate the internal systems auditing process. To analyze customer touchpoints to improve customer retention, satisfaction, and lifetime value.

Correct Answer:

To analyze customer touchpoints to improve customer retention, satisfaction, and lifetime value.

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