CIPS Level 6 Professional Diploma Practice Questions - CIPS Level 6 Professional Diploma In Procurement And Supply Exam

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A procurement analyst wants to combine structured ERP transactional data with unstructured supplier social-media sentiment feeds. Which characteristic of big data best describes the challenge this combination creates?

Variety — data comes in multiple formats that must be integrated Volume — the sheer number of records exceeds storage capacity Velocity — data arrives faster than existing systems can process Veracity — data cannot be trusted due to source anonymity

Correct Answer:

Variety — data comes in multiple formats that must be integrated

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