Certified Marketing Director (CMD)

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A national retail brand is launching a new sustainable product line. The goal is to build awareness and drive in-store traffic. Which of the following represents the most effective integrated media strategy?

A national TV campaign paired with a major celebrity endorsement. A multi-faceted approach using paid social ads targeting eco-conscious consumers, PR outreach to sustainability publications, in-store signage, and a partnership with environmental influencers. An intensive, month-long print advertising campaign in all major national newspapers and lifestyle magazines. A large-scale email marketing blast to the company's entire customer database announcing the new product line.

Correct Answer:

A multi-faceted approach using paid social ads targeting eco-conscious consumers, PR outreach to sustainability publications, in-store signage, and a partnership with environmental influencers.

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