Certified Marketing Director (CMD)

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A B2B technology company is planning an integrated campaign to launch a new enterprise software solution. Which key performance indicator (KPI) would be most critical for evaluating the mid-funnel effectiveness of their strategy?

Social media impressions and reach. Website traffic and bounce rate. Qualified lead generation and demo requests. Final sales numbers and return on investment (ROI).

Correct Answer:

Qualified lead generation and demo requests.

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