CCXP Practice Questions - Certified Customer Experience Professional (CCXP) Exam

When creating a customer persona, which data sources produce the most accurate and representative personas?

Brainstorming sessions with the executive leadership team Industry reports and best-practice articles about typical customer types Historical purchase records only, because they reflect actual behaviour A combination of quantitative segmentation data and qualitative customer interviews

Correct Answer:

A combination of quantitative segmentation data and qualitative customer interviews

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