Google AI-Powered Performance Ads Practice Questions - Google AI-Powered Performance Ads Certification Exam

What is the first recommended step before adopting a value-based bidding strategy for the first time?

Set a very low tROAS target to generate volume Build a strong measurement and attribution strategy based on business goals Switch all campaigns to broad match immediately Enable Target Impression Share

Correct Answer:

Build a strong measurement and attribution strategy based on business goals

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