Google Ads Measurement Practice Questions - Google Ads Measurement Certification Exam

What is the difference between 'Google tag' and 'Google Tag Manager'?

They're the same Google tag (gtag.js) is a direct tagging snippet; Google Tag Manager (GTM) is a container that loads multiple tags (gtag + others) via a UI without code changes GTM is for Shopping only gtag is GA only

Correct Answer:

Google tag (gtag.js) is a direct tagging snippet; Google Tag Manager (GTM) is a container that loads multiple tags (gtag + others) via a UI without code changes

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