Google Account Strategist Interview Practice Test

Build Awareness campaigns aim to maximize reach and ad recall by targeting broad, relevant audience signals rather than people who are already actively shopping. Demographic Audiences provide basic filters like age, gender, parental status, and income, helping you reach a wider group that fit your brand’s potential customers. Affinity Audiences target people based on long-standing interests and lifestyles, which is ideal for broad brand exposure. Custom Affinity Audiences take that a step further by letting you tailor segments using interests, keywords, URLs, and places, so you can reach a more precise yet still broad audience that aligns with your brand. These options are well-suited for awareness because they focus on broad reach and relevance rather than immediate purchase intent or retargeting. In Market Audiences and Similar Audiences, as well as remarketing audiences, tend to drive actions further along the funnel or re-engage people who already know you, which is not the primary goal of awareness campaigns.