Which is not one of the four attitude-change strat...

University Of Central Florida (UCF) MAR3503 Consumer Behavior Midterm Practice Exam

Question Number 5

Which is not one of the four attitude-change strategies mentioned?

Add a new salient belief about the attitude object Make an existing unfavorable belief more favorable Increase the strength of an existing positive belief Improve the evaluation of a strongly held belief

✔ Correct Answer:

Make an existing unfavorable belief more favorable

University Of Central Florida (UCF) MAR3503 Consumer Behavior Midterm Practice Exam

Question Number 5

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